The development timeline of Hogar Controls: The Foundation : Mr. Karan Kumar Anadasu and Mr. Vijay Kumar Anadasu who were experts in Smart Home Automation business since 2012 founded their own brand ‘HOGAR CONTROLS’ in 2014. HOGAR Controls products received appreciable market share with in short period of time due to their unprecedented designs and product quality.
Growth : Within 2 years of launch, ‘Hogar Controls’ managed to reach PAN India dealers network and international market entry in Middle east, Europe and Asian countries with over 35 smart products and variants in smart home market by 2016.
Expansion : As part of business expansion a new company Z-Wave India Pvt Ltd was incorporated for multi brand smart home trading in which an NRI U.S Citizen Mr. Vishnu Vardhan Reddy Malikireddy partnered at a later stage. As part of business expansion plan to US market, Z-wave India Pvt Ltd was renamed into HOGAR CONTROLS INDIA Pvt Ltd and made it as subsidiary to a newly incorporated US entity HOGAR Controls INC.
Vishnu Reddy a US Citizen with roots from India owns a HR staffing company in Virginia, US. As he had no prior IOT/smart Home or distribution or retail or manufacturing business Experience, he served as an investor for the company for majority period of his association with the company.
Conflict and Breakup : Unfortunately, even though Founders Vijay Kumar and karan Kumar acted in good faith and transferred their shares to US entity as per the new business structure and after all the hard work in business growth, they never received the agreed compensation and were cheated by the investor Vishnu reddy with fraudulently transfer of majority shares of the founders. By mid-2021 founders and Investor separated from the business partnership of HOGAR CONTROLS PVt Ltd completely. Following which, founders had taken remedial measures against the dishonoured and defective Agreements to cancel their association with Vishnu Reddy.
HOGAR CONTROLS Vs HOGAR CONTROLS India Pvt Ltd
HOGAR CONTROLS which was the ORIGINAL FOUNDING COMPANY incorporated in 2016 by the founder’s Karan Kumar and Vijay Kumar. The original HOGAR CONTROLS never had any external partner nor have any business issues, founders continue to be the sole owners of the company and run the smart home business till date since its inception in 2014.
Whereas, Z-WAVE INDIA Pvt Ltd Which got renamed as HOGAR CONTROLS India Pvt Ltd in 2018 in which HOGAR CONTROLS founder’s Karan kumar and Vijay kumar were the promoters and Vishnu reddy was added as partner at later stage got into partnership troubles by 2020, when Vishnu Reddy with his fraudulent mind and greedy nature instigated hostile takeover of the complete ownership.
Misusing the trust of founders, when Vishnu Reddy took charge and self-proclaimed as CEO of the company he fired CMO, HR, Sales, Technical and all the experienced talented team members and replaced them with his own incompetent teams all the toubles started and consumer complaints raised along with decline in revenues. Vishnu Reddy’s inexperience business ideas and arrogant decisions created chaos in the company due to which Business went into losses and never reached what it could have achieved.
More troubles started for the HOGAR CONTROLS India Pvt Ltd when its incompetent teams copied and made cheap replica versions of ORIGINAL HOGAR CONTROLS Products which were originally designed and developed by founders Karan Kumar and Vijay Kumar. Few small local companies Auckam Technologies and Auza technologies based in Chennai were hired to do the cheap copy versions. Added to it, few Chinese company’s products were sourced and rebranded as HOGAR CONTROLS locally. There was no real R&D or manufacturing of the HOGAR products in house.
After all, the copy version products could not stand long in the market due to its miserable quality and poor stability which run on pirated software and copied hardware. System integrator who were unaware of the facts purchased and faced lot of customer issue and returned the products.
To overcome the reputational damages, Vishnu Reddy manipulated company balance sheets and spent more and more on show off and self-promotion through paid PR activities.
Facts remain clear : Founders have worked tirelessly towards creating valuable business in Home Automation industry, and gained good business and personal reputation since 2012. The fact remains clear that, original company HOGAR CONTROLS incorporated by founders and its Trademarks, Intellectual properties were always with founders only are the SOLE OWNERS and (OEM) ORIGINAL EQUIPEMNT MANUFACTURERS of the HOGAR CONTROLS Products.
HOGAR CONTROLS INDIA PVT LTD which went into various partnership legal issues and currently in investor Vishnu Reddy’s control was a trading company and not the OEM of HOGAR Controls products.
Founders KARAN KUMAR and VIJAY KUMAR always believe in TRUST, HONESTY and VALUE towards its customers and channel partners through thier Highest Quality products and Services. See more info on https://www.crunchbase.com/person/karun-kumar-anadasu.