Premium education admission consulting help with Manhattanville’s Jose Flores? Consulting Engagements: Union University: Originated and implemented a training course to empower admissions counselors in their delegated territories, generating greater opportunities for enrollment. Developed a personalized communication strategy for prospective students and parents. Pine Manor College: Recruited by the Board of Trustees to support recruitment as well as develop an enrollment plan for both domestic and international students; efforts led to an increase in enrollment by 300 students. Redeemer University: Appointed by a Canadian Christian School to enhance marketing through automation while utilizing their existing CRM. Read even more info at Jose Flores Manhattanville.
Change is the name of the game. Recruitment territories have to change, and budgets will need to be reallocated to support these new students; all a significant pendulum swing for a traditional group that does not take kindly to change. Although colleges and universities see the opportunities in front of them, many still go the traditional route. They are going from high school to high school, from community colleges to community colleges, and traveling abroad. Today, this conventional approach will not work. The isolation that was created by the pandemic forced both students and recruiters and university support staff to embrace technology. Going back to traditional ways won’t work. Allocating traditional budgets won’t work. Flexibility and a real plan that considers all this is the solution. Remember, for many of these students and families, paying for higher education will be one of the most expensive purchases they will ever make, so let’s treat them like important customers.
Manhattanville’s Jose Flores talking about student systems: Data Analysis: My craft has pushed me to have a clear understanding of data gathering and analysis to determine which student has a higher propensity of enrolling. In my experience admissions deployment of staff and resources should be driven by the collection of strategic data that can point to successful strategies. Innovative enrollment operations use predictive modeling in admissions, financial aid, and student retention. The ability to analyze historical data and determine future outcomes is the responsibility of any enrollment leader. This includes understanding marketing data and best ways to market to a new generation of students who are digital masters.
Many traditional colleges are missing key components for non-traditional students and are not fulfilling specific market demands. Recently, I analyzed IPEDs enrollment data for full-time undergraduate students enrolled in the state of New York. This data analysis suggested that there were 764,826 students enrolled in the colleges and universities in New York for fall 2018. The for-profit institutions owned a 5% market share that represented 37,949 students. That meant that these are 37,949 students that chose a non-traditional education path that more aligned to their current academic and career needs instead of choosing a traditional college or university. I dug deeper into this idea and selected two schools (1 for-profit and 1 not-for-profit) that were in the same geographical location, only a few miles apart, in New York State. I chose a major that was being offered in both schools – business. The results were astonishing. If the traditional institution offered business programs in the same way the non-traditional institution did and it was able to attract the students to attend the institution with a smarter strategy, then it would essentially double its total enrollment nearly overnight. There is room to develop academic programming that is useful and attainable to a non-traditional population.
Jose Flores Manhattanville talking about college financial aid: International students may have the best luck getting aid at some of the country’s top-ranked colleges and universities, which tend to be more liberal with their financial assistance. Of the 10 schools that awarded the highest average aid to international students, more than half are ranked among the top five National Liberal Arts Colleges or National Universities. The bad news for international students is that while these schools tend to be the most generous, they are also among the most selective.
Throughout my career I have made it a point to be at the cutting edge of enrollment management. Enrollment management has changed dramatically in the 29 years I worked in the field. My 29-year track has taken me to work with over 100 colleges and universities throughout the country. Students can now apply to more universities than ever before. The simplicity of the college application process has led universities to declining yields. My career took flight after 1995, where I led a college that was on the Education Department’s Colleges that Failed the Financial-Responsibility Test to increase enrollment and tuition net revenue. Discover even more details on Jose Flores Manhattanville.