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The Real Challenge For Digital Marketing: At the time of writing this, we are two years into the global Covid-19 Pandemic and hopefully this is coming to an end in terms of crisis business conditions. A McKinsey report claims, “…we have covered decades in days in digital adaption”. This revolutionary transition to the online world that has been taking place in the last few decades has truly changed how we work, communicate, shop, or entertain ourselves. This ever-burgeoning online life-style has particularly had a major impact on E-commerce. Global online sales experienced a massive 63% growth towards the end of 2020 and increased by another 11% in 2021, perhaps unsurprising given the global pandemic, but what is interesting is the increasing preparedness of older generations to pay for products and services online. In some countries such as the UK, consumers have shown up to 75% increase in online shopping compared to the pre-pandemic time.
You want to improve your Youtube channel or to raise the views of your videos and you don’t know how? Here are several advices about how to acquire more Youtube viewers and subscribers. The importance of a proper thumbnail image is even higher knowing that it is going to be shown in the suggested videos section and the organic search page. Furthermore, each time you embed the video on social media, the thumbnail image will be presented to the potential viewers. This is one of the fastest ways to get views on your YouTube video. Create Transcripts of Your Videos: Although SEO experts are still arguing whether making transcripts of YouTube videos can increase the ranking on the search results page, there’s no reason not to try it. Pro Tip: By creating closed captions, you will be able to attract a larger international audience. If a person is not as proficient in English to understand everything that you’re saying in the video, a transcript will certainly come in handy for them.
Google already decided to end third party cookies by 2023. This means digital marketers need to develop alternative strategies to reach their target audience. Personalized Email marketing is likely to be important. AR is an emerging digital marketing trend in sales and marketing strategies. It allows customers to try products before buying them. Many flooring and kitchen companies already allow consumers to virtually try through their mobile devices a color scheme or floor type. It is a fun and practical way of engaging customers and getting them excited about your brand.
500 million Instagram accounts use Instagram Stories every day, and we’re expecting to see that number rise in 2020! Because of this, Instagram has been innovating by finding new ways for brands to engage with their followers, in the form of different engagement stickers for stories.Instagram Stories stickers are a great way to encourage your followers to chat and share their opinions and experiences with you, which, in turn, will help create a loyal following that feels connected to your brand. Read more details on smmlite.com.