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So, when creating a website, choose a mobile-friendly design only. Responsiveness should be top on your list when looking for a mobile-friendly website design. Remember, a mobile-friendly website is accessible from all devices, no matter what the size of their screens is. In 2019, Google started mobile-first indexing for all the new websites. Since most people now make Google search using their mobile device, Googlebot started crawling and indexing pages with the smartphone agent.
Local SEO has its own set of best practices. If not implemented in the right way, it will make things difficult and stops your site from performing well in search. For anyone wondering how local SEO differs from normal SEO, the former is all about building relevant signals around a specific location whereas the latter is the practice of getting higher SERP (search engine results pages) rankings for relevant keywords.
Search engines want to see link diversity. That means making sure that all backlinks are not coming from the same few sources (e.g., websites and servers). The more organic it looks, the better the website is trusted in Google’s eyes. Gone are the days where people are only doing searches at home. In fact, some people have ditched using a traditional computer for any search engine traffic whatsoever. Searching on a mobile device allows for instant research on the go, and a website that isn’t mobile-friendly becomes a waste of time.
Will Google turn the natural search landscape upside down in 2021? I doubt it. Although change is inevitable, you can survive or even gain an edge with a little vigilance. But don’t expect any relief from the merciless trend of organic results moving way down the search engine results pages (SERPs). Like any good content marketer, Google is focused on the needs of its audience – searchers. Eager to produce relevant results, the search engine constantly enhances its technology and relies on artificial intelligence to support results. Google’s BERT, for example, focuses on natural language processing (NLP), including searcher intent and the context of search queries. Fortunately, marketers still see traffic from Google and other major search engines. Organic searches accounted for 53% of website traffic in 2019, according to BrightEdge data. I don’t expect that number has changed much since 2019.
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